Real-Time Influencer Marketing on Twitch
When it comes to live-streaming, especially that of video games, Twitch is the leading social platform. Due to its’ origins, Twitch’s primary audience is the gaming community; however, non-gaming brands have begun to discover the opportunities available to them via the platform and Twitch influencers. Twitch is making every effort to expand the scope of what sort of streams occur — users can now tune in for streams of DJ sets, art sessions, podcasts and more!
Check out Our Work with Twitch Influencers
Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns we’ve created with Twitch influencers in the past:
How we Select the Right Twitch Influencers
Micro Twitch Influencers
Micro Influencers are content creators with a smaller audience yet highly engaged audience. Due to their size and close connection to their audience, they are perceived as relatable, genuine and trustworthy — all of which leads to positive results for brand partners.
Micro Twitch Influencers are perfect for niche as well as mainstream brands who want to connect with their target market in a meaningful and impactful way.
Macro Twitch Influencers
Like Micro Influencers, there are also great benefits to working with Macro Twitch Influencers like extensive reach, and a broad as well as loyal audience.
Macro influencers also bring a higher level of professionalism and greater opportunities for viral content to brand partnerships.
Branded Content with Twitch Influencers
A dedicated stream would be where an influencer dedicates their entire stream to your game. These streams are typically a couple hours long and always provide an in-depth look into gameplay and a game’s mechanics.
Twitch Panel & Chat Commands
Twitch panels are the graphics a streamer places in the “About” section of the Twitch profile. Panels are a great opportunity to link to the game/product. Chat commands are phrases (e.g. !GameName) that a streamer’s community can type into the chat to get more information on the game being played.
Non-gaming and gaming adjacent products are best promoted on Twitch via product placements. For example, Nvidia regularly partners with streamers, asking them to play video games while talking about the benefits of playing the game on a Nvidia RTX graphics card. Placements are also appropriate for gamer gear, tech products and more.
While influencer partnerships on Twitch executed in real time, there are opportunities for the partnership to exist beyond the stream via videos on demand (VOD). Brands can “clip” the stream so that a VOD is created and viewable once the promotion has ended.
A great way of bringing the game into the top 10 in Twitch is coordinating a group of streamers to time their game simultaneously. This not only generates great exposure, but also helps to have better reach and make sure people get to know about the game.
Find Twitch Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Twitch Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Twitch influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell Your Story with Twitch Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with Twitch content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:
Twtich Influencers in Every Language
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with Twitch influencers across the world to meet and scale the needs of our clients.
Types of Twitch Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you not sure about Twitch? We’ve got you covered!
Twitch is just one of the many platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best YouTubers often manage multiple social media channels through which they connect with their audience.
Start a campaign with us!
ell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!