Grow in the DACH Region with German Influencers
The DACH market, which includes Germany, Austria, and Switzerland includes the largest concentration of native German speakers worldwide of which there are nearly 80 million. Like their international counterparts, consumers in the DACH region rely social media platforms; with Instagram and YouTube being the platform leaders. With this in mind, brands who want new DACH users would be wise to consider working with German influencers.
The Reach of a German Influencer
Influencer Marketing is less of a region or country-based practice than it is a language-oriented one as the language an influencer speaks largely dictates who the message will reach.
More often than not, the reach of a German-speaking influencer falls within the countries that make up the DACH region. For example, the typical audience breakdown of a German-speaking gaming influencer will look something like this:
- 80% Germany
- 9% Austria
- 6% Switzerland
- 5% Rest of World
Check out Our Work with German Influencers
Looking for inspiration for your next influencer marketing campaign? Check out a few of the campaigns we’ve executed with German influencers:
Find Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with German-speaking Influencers
Are you interested in learning more about what opportunities there are when it comes to working with German influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell your Story with German Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with German content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories.
Work with Influencers on all Social Media Channels
There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.
Types of German Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you also Interested in Expanding Beyond German Speaking Influencers?
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with influencers across the world to meet and scale the needs of our clients.
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!