Break Through the Noise with Twitter Influencers
Influencer marketing strategies for Twitter must be targeted and engaging in order to break through the noise that the millions of daily tweets create. Fortunately, for brands and influencers, we have partnered globally with influencers on Twitter of all sizes, content type and nationality to promote a variety of games and gaming-related products.
Check out Our Work with Twitter Influencers
Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns and videos we’ve done with Twitter influencers in the past:
How we Select the Right Influencers on Twitter
Micro Twitter Influencers
Micro Influencers are content creators with a smaller audience yet highly engaged audience. Due to their size and close connection to their audience, they are perceived as relatable, genuine and trustworthy — all of which leads to positive results for brand partners.
Micro Influencers are perfect for niche as well as mainstream brands who want to connect with their target market in a meaningful and impactful way.
Macro Twitter Influencers
Like Micro Influencers, there are also great benefits to working with Macro Influencers like extensive reach, and a broad as well as loyal audience.
Macro influencers also bring a higher level of professionalism and greater opportunities for viral content to brand partnerships.
Branded Content with Twitter Influencers
A Twitter influencer can tweet about the brand partnership in which the brand would be tagged and the campaign hashtag is used. To make tweets more interactive, the influencer can also include images, GIFs, polls and geotagging.
Many content creators, specifically Streamers, tweet anytime they are about to start their stream. If a brand is planning a sponsored stream, a tweet announcing it should be part of the partnership.
If the sponsoring brand prefers that the content comes from them, then retweeting is the way to go. A partnership with a Twitter influencer can be based on retweeting where the influencer shares a tweet the brand has posted while adding their own thoughts.
A Twitter giveaway is a great strategy to increase a tweets engagement. Reward the users who retweet the sponsored tweet or brand by making them eligible to win the exciting giveaway.
Find the Best Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Twitter Influencers
Are you interested in learning more about what opportunities there are when it comes to working with influencers on Twitter? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell your Story with Influencers on Twitter
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with Twitter content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:
Twitter Influencers in Every Language
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with YouTube influencers across the world to meet and scale the needs of our clients.
Work with Different Types of Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you not sure about Twitter? We’ve got you covered!
Twitter is just one of the many platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers on Twitter often manage multiple social media channels through which they connect with their audience.
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!