Work with PC Gaming Influencers
Fortunately for the PC influencers and gamers of the world, PC gaming has come a long way since the introduction of the first home computer. With the days of Minesweeper, Spacewar! and Pong long behind us, PC gaming technology is more advanced than ever; making the gaming experience incredibly fun to not only play but also watch.
Check out our work with PC Influencers
Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns and videos we’ve created with PC influencers in the past:
The Importance of the PC Gaming Market
PC Gaming is not dead
Although the PC gaming market is ranked third in size after Mobile and Console, the market and influencers who operate within it are recognized daily for their impact on the gaming industry as a whole. If brands wish to reach a wide and invested customer segment within the gaming world, partnering with PC influencers is recommended. Not only can they produce high quality content on their souped up computers, but their audience of PC gamers is already heavily invested in gaming.
Choosing the right approach
Depending on what brand message needs to be delivered, there is a range of opportunities to do so with PC influencers. Partnerships with influencers can take a variety of forms though some of the most popular and creative influencer marketing strategies are listed below:
Forms of Content for Collaborating with a PC Influencer
Full Feature Let’s Play
A full feature video or ‘Let’s Play’ in the case of a game, is a video format entirely dedicated to a single game. These videos can be scripted or off the cuff and are always made to provide in-depth insight in an interesting and entertaining way.
An integration is an ad format where the PC game or gaming-related product is naturally integrated into the content of the video and typically lasts between 60 to 90 seconds. For a brand integration to be successful it is best to find influencers who would personally use the product making their endorsement seamless and incredibly impactful.
As the name suggests, a product placement is an advertising format where influencers use the brand’s product in a natural or overt context; e.g. drinking a sports drink after working out and speaking about the drink and why they choose to drink it.
Pre-roll placements are a brief yet effective way to reach an influencer’s audience. Typically lasting between 30 to 60-seconds, these advertisements quickly introduce viewers to the PC game or
Find PC Gaming Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Tell Your Story through a PC Influencer
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with PC content creators. Based on varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:
Work with Influencers on all Social Media Channels
There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.
PC Influencers in every Language
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with PC influencers across the world to meet and scale the needs of our clients.
Types of PC Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience
Are you not sure about PC Influencers? We’ve got you covered!
Even if the PC influencer plays videogames exclusively on their computer, brands can be assured that the influencer owns a mobile device and perhaps a console as well. As such, Mobile and Console influencers should be considered as a partner for PC campaigns
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!