Break into the Brazilian Market
Breaking into the Brazilian market with the intention of making an impact via influencer marketing is only possible when partnering with Portuguese-speaking influencers. The citizens of Brazil are incredibly in sync with media and have hypersocial tendencies — these attributes lend themselves well to influencer marketing in Brazil.
The Reach of a Brazilian Influencer
Influencer Marketing is less of a region or country-based practice than it is a language-oriented one as the language an influencer speaks largely dictates who the message will reach.
Influencers who produce their content in Portuguese have massive reach in Brazil. As for other Portuguese speaking countries, the second largest concentration of Portuguese speakers are in Portugal, so the second largest percentage of a Brazilian’s audience will reside there. The typical breakdown of a gaming Brazilian influencer who speaks Portuguese will look something like this:
- 96% Brazil
- 3% Portugal
- 1% Rest of the World
Check out Our Work with Brazilian Influencers
Looking for inspiration for your next influencer marketing campaign? Check out a few of the campaigns we’ve executed with Brazilian influencers:
Find Brazilian Influencers in our Database of 30+ Million
Finding the right Brazilian influencer can seem daunting as there are millions. Fortunately for our clients, our database of 30+ million influencers simplifies the process. Through our inflencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Brazilian Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Brazilian influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell your Story with Brazilian Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories.
Work with Influencers on all Social Media Channels
There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.
Types of Brazilian Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you also Interested in Expanding Beyond Portuguese Speaking Influencers?
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with influencers across the world to meet and scale the needs of our clients.
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!