Break into the Brazilian Market
Breaking into the Brazilian market with the intention of making an impact via influencer marketing is only possible when partnering with Portuguese-speaking influencers. The citizens of Brazil are incredibly in sync with media and have hypersocial tendencies — these attributes lend themselves well to influencer marketing in Brazil.
The Reach of a Brazilian Influencer
Influencer Marketing is less of a region or country-based practice than it is a language-oriented one as the language an influencer speaks largely dictates who the message will reach.
Influencers who produce their content in Portuguese have massive reach in Brazil. As for other Portuguese speaking countries, the second largest concentration of Portuguese speakers are in Portugal, so the second largest percentage of a Brazilian’s audience will reside there. The typical breakdown of a gaming Brazilian influencer who speaks Portuguese will look something like this:
- 96% Brazil
- 3% Portugal
- 1% Rest of the World
Check out Our Work with Brazilian Influencers
Looking for inspiration for your next influencer marketing campaign? Check out a few of the campaigns we’ve executed with Brazilian influencers:
Find Brazilian Content Creators in our Database of 3+ Million
Finding the right Brazilian influencer can seem daunting as there are millions. Fortunately for our clients, our database of 30+ million influencers simplifies the process. Through our inflencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Brazilian Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Brazilian influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!