Get Ahead of the Game with French Influencers
French influencers contribute significantly to international culture, business, and technology — from gaming to fashion, France is often at the center of it as a cultural zeitgeist. With this in mind, publishers would be wise to leverage this influence and go after the increasingly urban and digitally savvy French population.
The Reach of a French Influencer
Influencer Marketing is less of a region or country-based practice than it is a language-oriented one as the language an influencer speaks largely dictates who the message will reach.
Like their English-speaking and Spanish counterparts, French influencers have worldwide reach. There are more than 220 million native French speakers across 22 countries with the largest concentration being in France but also Belgium, Switzerland, parts of Canada as well as the continent of Africa and more. The typical audience breakdown of a French gaming influencer will look something like this:
- 80% France
- 5% Belgium
- 5% Canada
- 2% Switzerland
- 8% Rest of the World
Check out Our Work with French Influencers
Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns and videos we’ve done with French influencers in the past:
Find Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with French Influencers
Are you interested in learning more about what opportunities there are when it comes to working with French influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell Your Story with French Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with French content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories.
Work with Influencers on all Social Media Channels
There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.
Types of French Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you also Interested in Expanding Beyond French Speaking Influencers?
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with influencers across the world to meet and scale the needs of our clients.
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!