What’s the point of Snapchat (Marketing)?
Influencer marketing on Snapchat, as well as the platform in general, have had quite the journey in proving themselves as a viable markeing channel for brands. Snapchat was initially focused on private, person-to-person photo sharing. These days you can use it for a range of different tasks, includig sending short videos, live video chatting, messaging, creating caricature-like Bitmoji avatars, and sharing a chronological “story” that’s broadcasted to all your followers. As it’s feature set has grown, so has the ability for brands seeking to reach a younger demographic, maily through collaborating with influencers on the platform.
How we select the right Snapchat Influencers
Choosing the right influencer with an engaged audience is critical to a successful campaign. We specialize in targeted influencer marketing strategies to meet client needs.
Micro Snapchat Influencers
Micro Influencers are content creators with a smaller audience yet highly engaged audience. Due to their size and close connection to their audience, they are perceived as relatable, genuine and trustworthy — all of which leads to positive results for brand partners.
Micro Snapchat Influencers are perfect for niche as well as mainstream brands who want to connect with their target market in a meaningful and impactful way.
Macro Snapchat Influencers
Like Micro Influencers, there are also great benefits to working with Macro Snapchat Influencers like extensive reach, and a broad as well as loyal audience. Macro influencers also bring a higher level of professionalism and greater opportunities for viral content to brand partnerships.
Through our influencer marketing database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Possibilities for collaborating with a Snapchat Influencer
The short-lived nature of Snapchat’s cibtebt (photos and short videos shared on the app, called “Snaps”, permanently vanish from an account after 24 hours) initially left many marketers hesitant to invest in the platform. However, Snapchat’s rapid growth has since attracted the world’s biggest brands to develop campaigns with Snapchat influencers. The possibilities for creative Snapchat influencer partnerships are plentiful – from traditional Snapchat images or videos, fun filters, Bitmojis, Snapchat Stories and more.
The most basic form of partnership can come in the form of a single “Snap” which can last up to 10 seconds and can only be sent to friends of the user. We suggest that brands who wish to partner with Snapchat influencers do so in the form of a series of Snapchats which are then posted to the Snapchat Story for all followers to see.
A Snapchat Story, which lasts for 24 hours from the time that it’s posted, is a fun and often unscripted way for brands and influencer to partner. With the use of story features like the capability to use filters, add stickers, or incorporate links, brands can uniquely interact with the desired audience.
Snapchat Story Takeover
A Snapchat Story Takeover entails an influencer quite literally taking over the brand’s Snapchat Story for a specific time period, e.g. a day or for a specific event. Prior to going live on the sponsoring brand’s Snapchat, the influencer posts on their own account to invite their fans to follow the brand in order to come along on their journey.
Find Snapchat Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Snapchat Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Snapchat content creators? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell Your Story through a Snapchat Influencer
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with Snapchat content creators. Based on varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:
Snapchat Influencers in Every Language
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with Snapchat influencers across the world to meet and scale the needs of our clients.
Types of Snapchat Influencers
Luckily for brands, Snapchat influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you not sure about Snapchat? We’ve got you covered!
Snapchat is just one of the many platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best Influencers often manage multiple social media channels through which they connect with their audience.
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!