Key Opinion Leaders to Power Your Growth In Asia
As the second largest economic entity in the world, China remains an interesting and relatively unknown market for brands. With no age barrier for mobile penetration, brands could maximize the potential reach and market value, although the younger generations are still the main purchasing force. This has helped Chinese influencers to gain credibility, as they have gained expertise in different areas before becoming authorities for the young consumers.
The Reach of an Chinese-Speaking Influencer
Influencer Marketing is less of a region or country-based practice than it is a language-oriented one as the language an influencer speaks largely dictates who the message will reach.
With countries such as China, Macau, Taiwan and Hong Kong speaking Mandarin Chinese, this language is considered to be the most widely spoken language in the world. Approximately 16% of the world’s population speak it, so conversing in Chinese could help to gain access to a big share of the global market.
- 95% China
- 2% Taiwan
- 2% Hong Kong
- 1% Macau
Find Chinese-speaking Influencers in our Database of 30+ Million
Finding the right Chinese-speaking influencer can seem daunting as there are millions. Fortunately for our clients, our database of 30+ million influencers simplifies the process.
Your Campaign with Chinese-speaking Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Chinese-speaking influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell your Story with Chinese-speaking Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with Chinese content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories.
Work with Influencers on all Social Media Channels
There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.
Types of Chinese-speaking Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you also Interested in Expanding Beyond Chinese Speaking Influencers?
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with influencers across the world to meet and scale the needs of our clients.
Start a campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!