An Untapped Influencer Marketing Opportunity
Advertising in Russia or post-soviet States is a relatively new and untapped opportunity. Although, to the benefit of brands seeking to invest into the region, influencer marketing as practice sees growth across Russia and other Russian-speaking countries. Due to the size of the market, the growth of influencer marketing in Russia and Russian content creators is increasing. Brands cannot afford to overlook the opportunity to partner with Russian influencers.
The Reach of a Russian Influencer
Influencer Marketing is less of a region or country-based practice, but rather a language-oriented practice. The language an influencer speaks largely dictates who the message will reach.
As one would expect, the majority of a Russian influencer’s audience will be in Russia, while it is also expanding to other Russian-speaking countries. The typical audience breakdown of a Russian gaming influencer will look something like this
- 80% Russia
- 6% Ukraine
- 4% Belarus
- 2% Lithuania
- 8% Rest of the World
Find Russian-speaking Content Creators in our Database of 3+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Russian-speaking Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Russian-speaking influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!