An Untapped Influencer Marketing Opportunity

Advertising in Russia or post-soviet States is a relatively new and untapped opportunity. Although, to the benefit of brands seeking to invest into the region, influencer marketing as practice sees growth across Russia and other Russian-speaking countries. Due to the size of the market, the growth of influencer marketing in Russia and Russian content creators is increasing. Brands cannot afford to overlook the opportunity to partner with Russian influencers.

Russian Influencers

The Reach of a Russian Influencer

Influencer Marketing is less of a region or country-based practice, but rather a language-oriented practice. The language an influencer speaks largely dictates who the message will reach.

As one would expect, the majority of a Russian influencer’s audience will be in Russia, while it is also expanding to other Russian-speaking countries. The typical audience breakdown of a Russian gaming influencer will look something like this

  •     80% Russia
  •     6% Ukraine
  •     4% Belarus
  •     2% Lithuania 
  •     8% Rest of the World
Russian Influencers

Find Russian-speaking Influencers in our Database of 30+ Million

Influencer Database

Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.



Learn More

Your Campaign with Russian-speaking Influencers

Are you interested in learning more about what opportunities there are when it comes to working with Russian-speaking influencers? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!

Get started!

Tell your Story with Russian-speaking Influencers

Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with Russian content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories.

Work with Influencers on all Social Media Channels

There are many social platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best influencers often manage multiple social media channels through which they connect with their audience.

Types of Russian-speaking Influencers

Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.

Influencers for Specific Gaming Platforms

Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).

Are you also Interested in Expanding Beyond Russian Speaking Influencers?

The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with influencers across the world to meet and scale the needs of our clients.

Start a campaign with us!

Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing can be like when you’re working with the best!

Get started!