Reach New Users with Instagram Influencers
With more than 1 billion monthly active users, Instagram is an incredibly powerful tool for brands and influencers alike as its large user base is not the only benefit it has to offer. High levels of engagement are common across each of the content forms possible on Instagram, which brands and influencers can closely track the impact of.
Check out Our Work with Instagram Influencers
Looking for inspiration for your next influencer marketing campaign? Check out some of the campaigns and videos we’ve done with Instagram content creators in the past:
How we Select the Right Instagram Influencers
Micro Instagram Influencers
Micro Instagram Influencers are content creators with a smaller follower base yet highly engaged audience. Their content usually crosses over with other social media platforms such as TikTok or Snapchat, as they are closely connected to their follower base. The content of Micro Instagram Influencers is authentic, trustworthy and relatable. This opens up opportunites for brands who are looking for these type of values and makes them well fitted for micro influencer collaborations.
Macro Instagram Influencers
Macro Instagram Influencers are highly experienced with brand collaborations on their platform. Their large follower base and loyal audience makes them very attractive for brand opportunities.
It is important to find the right Macro Instagram Influencer for your brand. An influencer that fits well with the core values of your product and can generate authentic posts or stories.
Content for Collaborating with an Instagram Influencer
A sponsored post is a dedicated post that an Instagram influencer posts on their own feed. These posts can come in the form of a single image, video, GIF, image carousel or image collage — regardless of its form, it is always best when it’s authentic to the influencer to ensure high engagement and acceptance.
Instagram Stories & Highlights
Instagram Stories, which last for 24 hours from the time that they are posted, are a fun and often unscripted way for brands to reach an influencer’s audience. With the use of story features like the capability to use filters, add a poll, countdown or music, brands can uniquely interact with the desired audience. Instagram Story posts can then be added to an influencer’s Highlights section, which can last for an indefinite amount of time.
An Instagram Story Takeover entails an influencer taking over the brand’s Instagram Story for a specific time period, e.g. a day or for a specific event. Prior to going live on the sponsoring brand’s Instagram, the influencer posts on their own account to invite their fans to follow the brand in order to come along on their journey.
Instagram TV (IGTV)
IGTV is Instagram’s latest addition to the platform. IGTV allows Instagram content creators to create long-form video content mirroring that of YouTube or TV, as the name would imply. Instagram TV is a great opportunity to have a lasting video with in-depth brand details shared.
Instagram: Influencer Marketing Agency
GameInfluencer provides top gaming influencers that are social media active for all brands interested in Instagram marketing. As an influencer marketing agency we thrive on managing creative campaigns and finding the best-fit influencers with striking social media presence.
Influencer Marketing Platform Instagram
Instagram is a great social media platform for influencer marketing as many influencers have additional communication channels such as Instagram to connect with their follower-base. GameInfluencer provides creative and innovative Instagram marketing strategies that are tailored to our client’s needs.
Marketing Strategy: Instagram Influencer
Instagram marketing strategies are flexible and can be a great addition to video and live stream content. It is a great way to creatively push out promotions with Instagram stories, posts, story takeovers and IGTV.
Instagram Influencer Marketing: Costs
Influencer marketing costs and influencer marketing prices on Instagram vary heavily on the type of strategy as well as influencers brands would like to work with. Fill out a campaign quote and our campaign managers will reach out to you as soon as possible.
Find the Best Influencers in our Database of 30+ Million
Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.
Your Campaign with Instagram Influencers
Are you interested in learning more about what opportunities there are when it comes to working with Instagram content creators? GameInfluencer has you covered! From strategizing, to campaign execution and beyond, GameInfluencer has the expertise to assist with your next influencer marketing campaign!
Tell your Story with Instagram Influencers
Depending on what brand message needs to be delivered, there is a range of opportunities to do so when working with Instagram content creators. Based on the varying needs of our clients and the stories they want to tell, we execute influencer marketing campaigns within each of the following categories:
Instagram Influencers in Every Language
The global GameInfluencer team can localize influencer marketing campaigns within the desired market through the partnership of influencers who natively speak the language. We work with Instagram Content Creators across the world to meet and scale the needs of our clients.
Work with Different Types of Influencers
Luckily for brands, influencers and their audiences have different backgrounds, ages, geographies, and interests. To grow and engage with new audiences, brands should consider partnering with gaming and non-gaming influencers who create content that reaches a different yet desirable audience.
Influencers for Specific Gaming Platforms
Influencer Marketing can be targeted based on the gaming platform. Across different social media platforms, brands can engage with influencers and audiences that play on or are interested in the following platforms: PC (Steam, EpicGames, Browser), Console (Xbox, PlayStation, Nintendo Switch, and old school systems), and Mobile (iOS, Android).
Are you not sure about Instagram? We’ve got you covered!
Instagram is just one of the many platforms where brands and influencers can work together. In fact, to have the greatest amount of impact, GameInfluencer suggests incorporating multiple platforms in each campaign as the best Influencers often manage multiple social media channels through which they connect with their audience.
Start an Instagram campaign with us!
Tell us a bit more about your business, and we’ll be in touch shortly. Speak to an expert and see for yourself what influencer marketing on Instagram can be like when you’re working with the best!