Instagram Influencers

Micro Instagram Influencers

Micro Instagram Influencers are content creators with a smaller follower base yet highly engaged audience. Their content usually crosses over with other social media platforms such as TikTok or Snapchat, as they are closely connected to their follower base. The content of Micro Instagram Influencers is authentic, trustworthy and relatable. This opens up opportunites for brands who are looking for these type of values and makes them well fitted for micro influencer collaborations.

Macro Instagram Influencers

Macro Instagram Influencers are highly experienced with brand collaborations on their platform. Their large follower base and loyal audience makes them very attractive for brand opportunities.

It is important to find the right Macro Instagram Influencer for your brand. An influencer that fits well with the core values of your product and can generate authentic posts or stories.

Sponsored Post

A sponsored post is a dedicated post that an Instagram influencer posts on their own feed. These posts can come in the form of a single image, video, GIF, image carousel or image collage — regardless of its form, it is always best when it’s authentic to the influencer to ensure high engagement and acceptance.

Instagram Stories & Highlights

Instagram Stories, which last for 24 hours from the time that they are posted, are a fun and often unscripted way for brands to reach an influencer’s audience. With the use of story features like the capability to use filters, add a poll, countdown or music, brands can uniquely interact with the desired audience. Instagram Story posts can then be added to an influencer’s Highlights section, which can last for an indefinite amount of time.

Stories Takeover

An Instagram Story Takeover entails an influencer taking over the brand’s Instagram Story for a specific time period, e.g. a day or for a specific event. Prior to going live on the sponsoring brand’s Instagram, the influencer posts on their own account to invite their fans to follow the brand in order to come along on their journey.

Instagram TV (IGTV)

IGTV is Instagram’s latest addition to the platform. IGTV allows Instagram content creators to create long-form video content mirroring that of YouTube or TV, as the name would imply. Instagram TV is a great opportunity to have a lasting video with in-depth brand details shared.

Influencer Marketing Platform Instagram

Instagram is a great social media platform for influencer marketing as many influencers have additional communication channels such as Instagram to connect with their follower-base. GameInfluencer provides creative and innovative Instagram marketing strategies that are tailored to our client’s needs.

Marketing Strategy: Instagram Influencer

Instagram marketing strategies are flexible and can be a great addition to video and live stream content. It is a great way to creatively push out promotions with Instagram stories, posts, story takeovers and IGTV.

Instagram Influencer Marketing: Costs

Influencer marketing costs and influencer marketing prices on Instagram vary heavily on the type of strategy as well as influencers brands would like to work with. Fill out a campaign quote and our campaign managers will reach out to you as soon as possible.

Through our influencer database, we can identify which micro influencers, macro influencers, and everything in between is right for the campaign.

Learn More