How Ponos Achieved A Massive Organic Uplift on Battle Cats with Influencer Marketing
Ponos was impressed with the past Battle Cats campaign performances and was looking forward to starting a new premium campaign with new influencers for their successful mobile tower defensive game. We collaborated once again for creative YouTube integrations for Battle Cats.
3 mega influencers were chosen to generate creative YouTube content around the Battle Cats game. A mixture of IRL, Skits and anime content were generated for this successful campaign.
Campaign Goal
The campaign strategy for Battle Cats was to generate creative content around the tower defense game. We decided to integrate Battle Cats into the different channel’s content as this has worked very well in the past and created authentic video content.
We primarily focused on the US market for this campaign. The goal of the campaign was to target new audiences for the Battle Cats and drastically increase the organic uplift of the mobile tower defensive game.
Meet the Influencers
JWittz
1.58M Subscribers
CDawgVA
1.13M Subscribers
RDCworld1
3.43M Subscribers
Fan Engagement
Fans were absolutely loving the influencer content sponsored by Battle Cats. With an overall 8.4% engagement rate, the IRL cat cafe from CDawgVA and IRL skit from RDCworld1 were extremely successful.
Sebastian would cry tears of joy if he saw this.
MeiHalo
“I’m sorry to interrupt the cute cats but, now let me give you a cat game sponsorship”
Usalia
Omg I played The Battle Cats when I was in middle school ALL THE TIME
Bing Bong
I’ve always liked battle cats, also for those interested there exists a version for Nintendo 2DS, 3DS and switch!
Yuri-Sama
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It’s your turn!
Do you want to work with micro and macro influencers as well? Our team has all the experience you need to get started. Tell us about your game or product, and we’ll be in touch shortly.
