Behind the Scenes: Meet Florian, Head of Marketing & Partnerships at GameInfluencer

Meet Florian

We continue to be inspired by our colleagues’ stories and showing more of “Behind the scenes” of GameInfluencer. Meet Florian Pabst, our Head of Marketing & Partnerships from Germany who walked a professional path starting as an intern to become part of the core management team in 4 years.

Can you share a little about your background and your career path?

I grew up partially between Germany and England and have been introduced to gaming at the age of 4. The first console I played on was the Nintendo 64, playing Mario and Pokemon Games. Falling deep into the gaming world through games like World of Warcraft, I knew my professional path was going to include gaming.

After studying International Management at university in Germany and doing internships at various places, I searched for an opportunity in the industry. Soon later, I stumbled upon GameInfluencer and took the opportunity, starting off as a trainee. 4 years down the road I am Head of Marketing & Partnerships at one of the most elite influencer marketing agencies for the games industry in the world.  

What are your responsibilities at GameInfluencer?

Being part of the core management team, my responsibilities usually go outside of the usual scope of my work. In short, I am responsible for Implementing and Leading Growth Marketing Strategies at GameInfluencer, heavily supporting our sales strategies and approaches, introducing new partnership opportunities as well overseeing the companies finance together with the CEO.

What is the most exciting/interesting part of your work?

As cliche as it sounds, every day is different and that is what I love. I am always facing new challenges and am able to teach myself new hard and soft skills every day. Additionally, I am able to think critically, make strategic choices and directly see the cause and effect of my work. Lastly, I really enjoy the modern flexible working style that we have created at this company along with working with so many talented and likeminded young individuals.

What is the most challenging part and how do you handle it?

The most challenging part is definitely always the strategic part. Building a roadmap, coming up with the right strategies that will elevate our game, AB testing new ideas, but also most importantly saying no to some opportunities. Not to forget the human resource juggling, which is a typical agency thing 😀

How do I handle it? Good Question. I think I am quite good at focusing on what is important and I try to cancel out factors that don’t follow the trajectory. This allows me to have a clear head on our marketing path and what we need to do in order to grow.

What was your most favourite project/campaign you worked on?

That is hard. I am a big fan of gaming events, so every Gamescom I go to I thoroughly enjoy. In 2019, we were able to work with Samsung at the Gamescom booth 2019 where I lead all onsight gaming activities. That was an absolute blast.

More recently I enjoy all the in-house content creation projects we are doing at GameInfluencer, really showing the world what we are able to do for our clients and what we have learned in the influencer marketing space over the last 7 years.

Top 3 your most favourite video games.

Without a doubt:

1. World of Warcraft

2. League of Legends

3. Counter Strike

More recently I have been picking up other games like Mortal Kombat and Street Fighter 6.

Top 3 gaming influencers you follow yourself.

This always changes depending on the games I currently play, but here are some of my favourite

1. Shroud – absolute FPS legend. I don’t know how he does it, it’s fairytale magic.

2. Asmongold – You can never go wrong with Asmon. He is just a character.

3. Soursweet – This guy just makes absolute epic DayZ content. It is like a Movie Series.

Read more about our other team members and stay tuned for the upcoming series:

Meet Ivanna Putalkevych, Campaign Manager at GameInfluencer

Meet Emilie Vongmany, Campaign Manager at GameInfluencer

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