What to expect from TikTok in 2021

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19th of January, 2021

TikTok continues to make its way into the lives and hearts of millions of people worldwide, growing to a whopping 1 billion app userbase.

The app is full of opportunities for businesses, enabling them to reach and engage with a massive target audience. So if you haven’t already started marketing on this app, you should do so.

In this post, we will explain some of the things you can expect on TikTok in 2021. 

More brands and influencers will engage with TikTok in 2021

With social media marketing gaining more awareness than ever, influencers have become a vital part of the entire marketing mix for brands. What we witness is just a taste of potential, which TikTok holds for marketers.

According to Tribe Dynamics, 35% of influencers are using TikTok more to create content for their audiences. This means that there will be more chances for brands and influencers to engage and collaborate with each other on engaging sponsored content.

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Shopping on TikTok

TikTok announced a partnership with Shopify in 2020, which can only mean that shopping and social commerce will be a growth step for the 1 billion user app. Not only tracking and performance checks of ad campaigns, but in-app purchases.

If you have not seen a #hashtag challenge, you have not been on the app long enough! Hashtag challenges provide brands and TikTok influencers the chance to develop a global trend of user-generated content with their sponsored creatives. With the power of viral trends, small and big business can blow up their brand awareness. 

A trend hopping hashtag that has acquired over 34 billion views is #meme. Humor goes a long way in marketing and if you understand the humor of the internet, you will find success with it on social media. Embrace the meme culture and make it your own.

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Additionally, TikTok for Business was launched last year, opening the gates to more video ad content from brands that are looking to get into modern video marketing.

#Remixing content for more user-generated content

COVID-19 has drastically changed business and some are luckier than others. The app has massively gained popularity during the pandemic as more people are looking to connect through social media. With physical and creative constraints, TikTok introduced remixing.

With all the features the platform provides for content creators, we will definitely see more remixing in 2021, which may include more brand collaboration. 

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Brand Identity with TikTok

TikTok is an app that thrives on authentic content with little to no aftereffects. We said it in our last post and you will hear it many times more: “If you want to be successful in influencer marketing, be authentic!”. It is the only way you will find success on the platform with brand marketing. Give audiences a real “behind the scenes” experience, an unfiltered direct view of your brand and you will appeal to the TikTok audience.

Be raw and you will win.

If you have any troubles getting into TikTok or are looking for professional help for your next TikTok campaign – reach out!

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