Zynga successfully integrated Words with Friends on YouTube and Instagram
Word games can be super fun with family and friends, but can also turn your household into a warzone. Zynga‘s success with the word game “Words with Friends 2” lead them to seek additional influencer marketing promotion.
The goal for this campaign was to grow app installs through authentic YouTube integrations and Instagram posts that would ignite or reignite the fire for Words with Friends 2.
As a new creative outlet, we developed a Words with Friends 2 Instagram filter that creators used to generate interactive content for their audiences. Our approach was natural and carefully placed to not disrupt the content creators content. Some even incorporated an entire Words with Friends 2 video theme.
Meet the Influencers
Feast of Fiction
The Icing Artist
The Johnson Fam
With a total of 22 published posts, as mentioned before, we delivered cross platform content on YouTube and Instagram from the same influencers. Below you can click through our showcase of YouTube videos.
The family friendly game was well received by the targeted audience. They even shared their special connection with the popular word game. In total, there were over 120K engagements made with influencers content. A success in the books of Zynga and GameInfluencer.
Yessss!!! I’ve been waiting for another one of these! Can’t wait to watch! 😀Mercedes R
Been playing words with friends since 2008 with my grandpa. Love this gameVenessa walker
This game reminds me of my mom, she used to play it all the time, she met a lady from the United Kingdom that had her same name, they played the game for 7 years and they even sent cards in the mail, this game made them friendsKireji Art