Erica Case Study 2021

How Flavourworks successfully launched Erica Interactive IOS with Influencer Marketing

At the end of 2020, Flavourworks reached out to us to help launch their new FMV-based interactive film video game called Erica. We couldn’t say no to such a wonderful collaboration opportunity.

With launch day taking place in January 2021, our team developed a cross-platform game launch activation with a focus on live streaming. To make sure that Flavourworks innovative game development gains the attention it deserves, we onboarded 8 well-known influencers for this campaign.

The game’s absolutely high-end graphics and interactive features made twitch a great platform for influencers to stream, watch and play Erica Interactive IOS with “twitch chat” helping out to make literal game-changing decisions.

Launch week included 7 interactive twitch streams and 1 YouTube video integration.

Danuncd

Campaign Goal

For the Erica Interactive IOS launch, we primarily focused on the English speaking market as it would provide Flavourworks with a large reach regarding the target audience. Our goal was to pick up the interactive USP of Erica and transfer it to the launch promotion.

We wanted viewers to be immersed in the game the same way influencers did playing it. Viewers had the chance to help influencers make game-changing decisions that would turn the game experience into a unique experience.

We decided to work with 8 influencers that had a fitting target audience for Erica’s gameplay.

Djari

TikTok Ad Creatives

To increase exposure for Erica’s Interactive IOS launch campaign, we decided to effectively place TikTok Ad creatives. A combination of Erica’s influencer content and trailer content were used to produce the Ad creatives.

The TikTok Ad creatives generated over 370K views, as well as had a conversion rate of 13.06%. Below you can check out one of the TikTok Ad creative used for this launch campaign.

Meet the Influencers

Danuncd1

Danucd

611K Followers

Djaari

Djarii

368K Followers

Amber Mekabear

Amber Mekabear

60K Followers

Chloe Lock

Chloe Lock

184K Followers

Emma Wolfe

Emma Wolfe

75K Subscribers

Jellypeanut

Jellypeanut

120K Followers

Seum

Seum

74K Followers

Wade Barnes

Wade Barnes

271K Followers

Campaign Content

We collaborated with well-known twitch content creators like Danucd, Djarii, Jellypeanut and many more. In total over 15 content pieces were produced by influencers before and during launch week including: Twitch streams, YouTube videos. TikTok Ads and Twitter Posts. Below you can click through a few!

Fan Engagement

It was a pleasure to see so many people tune in and watch & play together with the influencers. The communities of all streamers really enjoyed the different take Flavourworks took with Erica. The graphics, decision making and thrill of the game unlocked over 877K+ views, as well as 36K hours of watch time.

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