How Loot Boy Created Another Successful Influencer Marketing Campaign
After working several times with Loot Boy on multiple YouTube campaigns, we collaborated again to generate over 4 million views with just 7 micro and macro influencers. For this influencer marketing campaign we focused on YouTube integrations.
Together with 7 influencers, we created multiple long-term YouTube content pieces with Loot Boy integrations. Influencers invested over $4,000 together for video content production to get the best results for Loot Boy.
Campaign Goal
For the Loot Boy campaign strategy we closely worked with our exclusive and non exclusive Brawl Stars mobile influencers in the German market. With Puuki, Lukas and ClashGames out of our exclusive talent management roster, we generated a multitude of Loot Boy YouTube integrations with Brawl Stars content.
The goal of the campaign was to revisit the past successful campaign audiences of the Brawl Stars community and increase user acquisiton for Loot Boy.
Meet the Influencers
Puuki
1M Subscribers
Lukas
672K Subscribers
ClashGames
625K Subscribers
Brawl Bro
473K Subscribers
Kyle
89K Subscribers
Brawl Girl
46K Subscribers
Marvinvlogt
209K Subscribers
Fan Engagement
The brawl stars content with Loot Boy integrations was very well received by the community. Loot Boy also experienced an uplift in Loot Boy app users during and after the successful influencer marketing campaign.
GGs an alle 🙂 Hat sehr viel Spaß gemacht 😁✌🏻
Tobi
hahah zu geil die lootboy werbung haha xD
kamiqey
Bei Lootboy kann man das Brawlstars pack nur für 0,99€ kaufen
Benedict
Wie kann man bei LootBoy sich anmelden
Tobi Bullmann
Other Case Studies:
G.I Joe: War on Cobra Case Study 2020
Monopoly Mobile Case Study 2020
Age of Wonders Case Study 2020
It’s your turn!
Do you want to work with micro and macro influencers as well? Our team has all the experience you need to get started. Tell us about your game or product, and we’ll be in touch shortly.
