Loot Boy Case Study 2020

How Loot Boy Created Another Successful Influencer Marketing Campaign

After working several times with Loot Boy on multiple YouTube campaigns, we collaborated again to generate over 4 million views with just 7 micro and macro influencers. For this influencer marketing campaign we focused on YouTube integrations.

Together with 7 influencers, we created multiple long-term YouTube content pieces with Loot Boy integrations. Influencers invested over $4,000 together for video content production to get the best results for Loot Boy.

Loot Boy1

Campaign Goal

For the Loot Boy campaign strategy we closely worked with our exclusive and non exclusive Brawl Stars mobile influencers in the German market. With Puuki, Lukas and ClashGames out of our exclusive talent management roster, we generated a multitude of Loot Boy YouTube integrations with Brawl Stars content.

The goal of the campaign was to revisit the past successful campaign audiences of the Brawl Stars community and increase user acquisiton for Loot Boy.

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Meet the Influencers

Talent Portfolio


1M Subscribers

Talent Portfolio


672K Subscribers

Talent Portfolio


625K Subscribers

Talent Portfolio

Brawl Bro

473K Subscribers



89K Subscribers

Brawl Girl

Brawl Girl

46K Subscribers



209K Subscribers

Fan Engagement

The brawl stars content with Loot Boy integrations was very well received by the community. Loot Boy also experienced an uplift in Loot Boy app users during and after the successful influencer marketing campaign.

Other Case Studies:

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Monopoly Mobile Case Study 2020

Age of Wonders Case Study 2020

It’s your turn!

Do you want to work with micro and macro influencers as well? Our team has all the experience you need to get started. Tell us about your game or product, and we’ll be in touch shortly.

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