Influencer marketing is one of the best ways to reach your target audience and promote a game. From YouTubers to Twitch streamers, influencers have become valuable partners in game promotion, providing game developers with a platform to reach millions of potential players. Let’s take a look at 5 examples of excellent gaming influencer campaigns that have proven to be successful in promoting games.
FGTeeV and BarBarQ
The survival game BarBarQ was promoted by the popular YouTube channel FGTeeV (“Funny Gaming TeeVee”). It is a family-friendly channel that focuses on gaming content.
To promote BarBarQ, FGTeeV created a series of videos where they played the game and gave their thoughts on it. They showed off different aspects of the game, such as its unique graphics, different levels, and multiplayer mode. In addition, they also provided tips and tricks for new players to help them get started.
FGTeeV’s promotion of BarBarQ was a significant factor in the game’s success. As a result, the game saw a large increase in downloads and positive reviews and soon became one of the favorite games among the FGTeeV community.
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PewDiePie and Among Us
This is a prime example of how influencer marketing can significantly impact a game’s success. PewDiePie, one of the most popular YouTubers in the world, started playing “Among Us” in late 2020, and the game’s popularity exploded.
“Among Us” is a multiplayer game where players work together to identify and eliminate the imposter among their crew. PewDiePie’s energetic and humorous commentary on the game made more people interested.
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Ninja and Fortnite
Twitch streamer Ninja was one of the first big influencers to embrace “Fortnite.” His popularity and skill helped to make the game more mainstream, and his streams and videos helped to promote the game to a vast audience.
In addition, Epic Games, the publisher of Fortnite, has hosted several influencer tournaments, where influencers competed against each other, generating millions of views and helping drive engagement.
By featuring popular influencers in the tournaments, the game was able to reach a large and engaged audience that was interested in watching the influencers play. This also helped to increase the game’s visibility.
In addition to promoting the game, the influencer tournaments also provided a way for players to connect. The matches allowed players to interact with their favorite influencers and other players, which helped to create a sense of community around the game. This sense of community was a significant factor in the game’s success and helped to keep players engaged and invested in Fortnite.
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H20Delirious and Far Cry 5
Far Cry 5 is a first-person shooter game developed by Ubisoft and released in 2018. To promote the game, Ubisoft worked with popular YouTuber H20Delirious to create content around the game.
H20Delirious, known for his humorous and entertaining commentary, created a series of videos of himself playing Far Cry 5 and provided his audience with a unique perspective on the game. He showed off different aspects of the game, such as its unique weapons, vehicles, and characters. His videos were filled with excitement and humor, which made the game more approachable and appealing to his audience.
Below is one such sponsored video that got over 2.4 million views.
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WildWorks and Tag with Ryan
This is one of the funniest gaming influencer campaigns. WildWorks, a mobile game developer, decided to develop a game around a popular YouTube influencer, Ryan, from Ryan’s World. The creator, in this case, is, in fact, a kid who runs a YouTube channel dedicated to toy reviews.Â
So, WildWorks developed a game where Ryan is the main character and collaborated with him in promoting the game. Take a look at one of the videos dedicated to the occasion where Ryan plays the game with his mom. The video got over 83M views. Definitely an impressive result for a campaign!
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These five gaming influencer campaigns demonstrate how game developers can leverage the reach and impact of influencers to drive engagement and increase downloads.
Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are looking for the best fit for your campaign, lack in marketing strategy, or want exclusive GameInfluencer influencers, make sure to fill out our campaign quote.
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