The Power of Influencer Marketing: Why Your Business Needs It

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Influencer marketing has rapidly become a valuable tool for businesses looking to increase their reach and brand awareness. It’s a way for brands to connect with their target audience and build trust by leveraging the influence and reach of social media influencers. In this article, we’ll explore the power of influencer marketing and why your business needs it.

What is Influencer Marketing?

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Social media influencers have built a following on platforms like Instagram, YouTube, and TikTok and can influence their followers’ purchasing decisions. Influencer marketing agencies help businesses find and partner with the right influencers to reach their target audience and increase brand awareness.

Why is Influencer Marketing Effective?

1. Builds Trust and Credibility

Influencer marketing allows brands to leverage the trust and credibility that influencers have built with their followers. When influencers promote a product or service, their followers are more likely to trust and purchase it. This is because influencers have already established a relationship with their followers based on shared interests and values

Moreover, influencers are often seen as authentic and relatable by their followers. As a result, they can connect with their audience on a personal level and promote products or services in a way that feels natural and not forced.

2. Reaches Targeted Audiences

Influencer marketing is an effective way to reach targeted audiences. By partnering with influencers who have a following in a particular niche or industry, businesses can ensure their message reaches the right audience. It is especially vital for companies seeking to reach a specific demographic or niche market.

3. Cost-Effective

Influencer marketing is a cost-effective way to promote a brand or product. It is also often more affordable than traditional forms of advertising, such as television commercials or print ads. Additionally, influencer marketing can be tailored to fit a business’s budget, making it accessible to companies of all sizes.

4. Engagement

Influencers typically have high engagement rates on their posts, with their followers often commenting and sharing their content. This engagement creates a buzz around a brand’s product or service, generating interest and potentially driving sales.

Top 5 Gaming Influencers

In the world of gaming, influencers are taking the industry by storm. These individuals have built a loyal following of gamers who value their opinions, tips, and recommendations. From streaming live gameplay to providing insightful reviews, these gaming influencers have become an essential part of the gaming community.

Let’s check out a few of the best gaming influencers and what they’re about! 

1. MrBeast
135M+ subscribers

Renowned for his ‘Let’s Play’ style gaming videos, MrBeast won YouTuber of the Year at the 12th Annual Shorty Awards in 2020 and in the same year became one of the top 10 highest-paid YouTubers, making him a great gaming influencer to collaborate with.

2. PewDiePie
111M+ subscribers

As of April 2022, PewDiePie clocked in at 111 million YouTube followers and multi-billions of views across all of his videos. At one point, PewDiePie was the top paid influencer in YouTube, taking all niches and YouTubers into account.

3. Markiplier
34.4M+ subscribers

With over 43 million followers across his online platforms and an astounding 11 billion views across his YouTube channel, Mark is no doubt one of the world’s leading online influencers, pioneering the virtual world of gaming

4. SSSniperwolf
33.3M+ subscribers

Sniper Wolf is a well-known YouTuber and is recognised for regularly sharing Call of Duty gameplay videos as well as reaction videos, anime, and video game character cosplays.

5. Jacksepticeye
29M+ subscribers

Jacksepticeye is the top Irish YouTuber with over 15.4 billion views and 29 million subscribers. Besides being a gaming influencer, Jacksepticeye is a well-known vlogger and voice actor, which garners him even more notoriety in the online space. 

How Influencer Marketing Agencies Can Help Your Business

Influencer marketing has become an important component of many businesses’ marketing strategies. However, executing a successful campaign requires expertise, time, and resources. This is where influencer marketing agencies come in. 

1. Find the Right Influencers

Firstly, one of the most critical roles of an influencer marketing agency is to find the right influencers for your brand. By analyzing your target audience and business goals, an agency can identify influencers who resonate with your target audience and effectively promote your products or services.

2. Develop a Strategy

What is more, agencies can help businesses develop an effective strategy. This includes identifying the type of content that will be most effective, the frequency of posts, and the campaign’s goals.

3. Campaign Management

Influencer marketing agencies can manage your influencer marketing campaign from start to finish. The agency handles everything from outreach and negotiations with influencers to creating content and monitoring the campaign’s performance.

4. Measure Results

Fourthly, influencer marketing agencies can measure the success of your campaigns and provide businesses with data on the campaign’s effectiveness. This includes engagement rates, click-through rates, and overall reach.

Finally, agencies can help ensure your campaign complies with legal and regulatory requirements, such as disclosing sponsored content. This can help you avoid any legal issues and maintain a positive reputation.


All in all, influencer marketing is a powerful tool for companies looking to increase their reach and brand awareness. By partnering with the right influencers, companies can build trust and credibility with their target audience, reach specific demographics, and do so cost-effectively. 

Moreover, the agencies help companies find the right creators, develop an effective strategy, and measure the results of your campaigns. With the power of influencer marketing, your business can reach new audiences and increase your bottom line. 

Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are unsure of finding the best fit for your campaign, lack in marketing strategy, or want exclusive GameInfluencer influencers, make sure to fill out our campaign quote.

Read more about Influencer Marketing:

YouTube Shorts: The Future of Influencer Marketing

5 Most Essential KPIs for Your Influencer Marketing Campaign

Influencer Marketing: 5 Tips for Starting Your First Campaign