In the world of gaming, competition is fierce, and new games are being released all the time. It can be challenging for gaming brands to stand out and reach their target audience. That’s where game influencer marketing comes in. In this blog post, we’ll explore what game influencer marketing is, why it’s effective, and how gaming brands can leverage it to reach their marketing goals.
What is Game Influencer Marketing?
Game influencer marketing is a form of marketing where gaming brands collaborate with popular gaming influencers to promote their products. Gaming influencers are content creators who have built a large following on social media platforms like Twitch and YouTube by streaming gameplay, creating gaming content, and engaging with their fans. By working with gaming influencers, gaming brands can reach a highly engaged and loyal audience that trusts the influencer’s recommendations.
Why is Game Influencer Marketing Effective?
Game influencer marketing is effective for several reasons. First, it allows gaming brands to reach a highly engaged and targeted audience. Gaming influencers have built their following around a specific genre of game, so they have a dedicated fanbase that’s interested in that genre.
Second, gaming influencers have built trust with their audience. They’ve spent years creating content and engaging with their fans, so when they recommend a product, their fans are more likely to trust their opinion.
Finally, game influencer marketing is cost-effective compared to other forms of advertising. Instead of spending a large budget on traditional advertising, gaming brands can work with influencers who can create high-quality content at a lower cost.
Top 5 Game Influencer Marketing Campaigns
Fortnite x Ninja
Fortnite is one of the most popular games globally, and Tyler “Ninja” Blevins is one of the most popular gaming influencers. In 2018, Epic Games, the developers of Fortnite, partnered with Ninja to create a limited-time event in the game. The event included Ninja-themed skins and emotes, and Ninja streamed the event on his Twitch channel. The collaboration was a massive success and generated significant buzz for both Fortnite and Ninja.
Apex Legends x Shroud
Apex Legends is a popular battle royale game, and Michael “Shroud” Grzesiek is one of the most popular influencers in the gaming industry. In 2019, Respawn Entertainment, the developers of Apex Legends, partnered with Shroud to promote the game. Shroud streamed the game on his Twitch channel, and his positive review of the game helped to increase its popularity.
World of Warcraft x Asmongold
World of Warcraft is a popular MMORPG, and Zack “Asmongold” is a well-known influencer in the WoW community. In 2021, Blizzard Entertainment, the developers of World of Warcraft, partnered with Asmongold to promote the game’s latest expansion, Shadowlands. Asmongold streamed the game on his Twitch channel and provided his followers with a first look at the new expansion. The collaboration generated significant buzz for the game and helped to increase its popularity.
Among Us x PewDiePie
Among Us is a popular multiplayer game, and Felix “PewDiePie” Kjellberg is one of the most popular gaming influencers. In 2020, InnerSloth, the developers of Among Us, partnered with PewDiePie to promote the game. PewDiePie streamed the game on his YouTube channel, and his positive review of the game helped to increase its popularity.
Call of Duty x FaZe Clan
Call of Duty is a popular first-person shooter game, and FaZe Clan is a popular esports organization. In 2020, Activision, the developers of Call of Duty, partnered with FaZe Clan to promote the game’s latest release, Call of Duty: Black Ops Cold War. The collaboration included a limited-edition FaZe Clan x Call of Duty apparel line, and FaZe Clan members streamed the game on their Twitch channels. The partnership helped to increase the game’s popularity and generated significant buzz for both Call of Duty and FaZe Clan.
How Influencer Marketing Agencies Can Help Promote Your Video Game
Managing an influencer marketing campaign can be time-consuming and challenging. This is where influencer marketing agencies can help.
Identifying Relevant Influencers
To begin with, one of the biggest challenges in influencer marketing is identifying the right influencers to partner with. Influencer marketing agencies have access to influencer databases and can identify relevant influencers based on your target audience and campaign goals. They can also evaluate influencers based on their engagement rates, content quality, and authenticity.
Developing Influencer Marketing Strategies
Secondly, influencer marketing agencies can help to develop influencer marketing strategies that align with your video game’s marketing goals. They can help to identify the right type of content that will resonate with your target audience. Moreover, they can create a campaign that will drive engagement and increase brand awareness.
Managing Influencer Relationships
Influencer marketing agencies can manage the relationships with influencers on your behalf. They can negotiate contracts, manage payments, and ensure that the campaign runs smoothly. This allows video game companies to focus on other aspects of their business.
Measuring Campaign Success
Fourthly, influencer marketing agencies can provide metrics and analytics that measure the success of the influencer marketing campaign. This includes tracking engagement rates, reach, and ROI. This information can help video game companies to refine their influencer marketing strategies and make data-driven decisions for future campaigns.
Providing Creative Support
Finally, influencer marketing agencies can provide creative support for influencer campaigns. They can help to develop creative assets such as graphics, videos, and copy that align with your video game’s brand and marketing goals. This can help to create a cohesive campaign that resonates with your target audience.
At GameInfluencer, we have been working hard since 2016 to develop some of the most successful influencer marketing campaigns with international brands. We develop and execute tailored influencer marketing strategies based on a game’s unique DNA and goals. Our team has worked with various gaming publishers and developers launching successful campaigns for such titles as Genshin Impact, Trove, Dying Light 2, Stranger Things: Puzzle Tales, and others. Check out one of our recent influencer marketing campaigns for the Battle Cats, Bloodline: Heroes of Lithas, and The Lord of the Rings: Rise to War.
All in all, game influencer marketing is an effective way for gaming brands to reach their target audience and stand out in a competitive market. By collaborating with gaming influencers, gaming brands can reach a highly engaged and loyal audience that trusts the influencer’s recommendations.
Influencer marketing agencies can also be valuable partners for video game companies looking to promote their games. They can help to identify relevant influencers, develop influencer marketing strategies, manage influencer relationships, measure campaign success, and provide creative support. Therefore, by partnering with an influencer marketing agency, video game companies can create successful influencer campaigns that drive engagement and increase brand awareness
Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are unsure of finding the best fit for your campaign, lack in marketing strategy, or want exclusive GameInfluencer influencers, make sure to fill out our campaign quote.
Read more about Influencer Marketing:
Mobile Gaming Marketing: How Influencer Marketing Can Help Your Brand
The Power of Influencer Marketing: Why Your Business Needs It